Client:
Perfect Glaze Roofing
Industry:
Roofing & Home Improvement
Location:
Southeast Queensland
Technologies Used:
WordPress, Gutenberg
Website Type:
Website Redesign ; Rebuild
Live Website:
Project Overview: Perfect Glaze Pty Ltd
Perfect Glaze Roofing is an established roof restoration and repair business servicing Brisbane, the Gold Coast and the Sunshine Coast, with more than 35 years of industry experience.
The client had been hosting their website with The ICT Shak since 2021, having originally brought across an existing WordPress website.
Over time, the limitations of the older website became increasingly apparent. It was slow to load, did not display well on mobile devices and relied on a legacy page builder that made even straightforward content updates difficult.
The business needed a modern website that would better represent its professional reputation, showcase its roofing services and completed projects, and make it easier for potential customers to request a quote.
Our Solution:
We delivered a complete WordPress website redesign and rebuild, replacing the outdated page builder with the modern Gutenberg block editor.
The new website features a fresh, responsive design with improved navigation, clearer service information and a stronger focus on generating customer enquiries.
We reorganised the content to give individual roofing services greater visibility, including roof restoration, repairs, painting and protective coatings. Dedicated pages provide customers with useful information about the services and help search engines better understand the business offerings.
A project gallery showcases real roofing transformations, while prominent calls to action and a dedicated quote request form make it easier for visitors to take the next step.
By moving to Gutenberg, we also made the website considerably easier to maintain and update, removing the reliance on the restrictive legacy page builder.
The result is a faster, more modern and easier-to-manage website, designed to support Perfect Glaze Roofing as the business continues to grow.
What We Delivered
- Complete WordPress website redesign and rebuild
- Replacement of the legacy page builder with Gutenberg
- Modern, mobile-responsive website design
- Improved website structure and navigation
- Dedicated roofing service pages
- Project portfolio and image galleries
- Dedicated quote request form
- Clear calls to action throughout the website
- Search-engine-friendly page structure
- Google Analytics 4 and Google Tag Manager integration with conversion tracking
- Improved website performance and maintainability
Key Features
- Modern WordPress editing – Replacing the legacy page builder with Gutenberg makes ongoing website updates easier and more flexible.
- Mobile-first experience – A responsive layout provides a better browsing experience for customers using phones and tablets.
- Clear service presentation – Dedicated pages explain the roofing services available, helping visitors find the information they need.
- Real project showcase – Before-and-after roofing projects demonstrate the quality of workmanship and help build customer confidence.
- Lead generation focus – Prominent quote request buttons, contact options and enquiry forms encourage potential customers to get in touch.
- Improved website structure – Organised content, logical navigation and service-specific pages provide a stronger foundation for ongoing search engine optimisation.
- Built for the future – The modern WordPress block editor makes the website easier to maintain and develop as business needs change.
