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Local Search

Small local businesses have an amazing opportunity to leverage local search thanks to Google My Business and local directories. The simple equation of knowledge plus hard work gives results.

Competitive Factors for Local Search

Today, I am going to talk about competitive factors. These are the factors that make your ranking in local search come up higher than that of your competition. 

Negative Factors for Local Search

Today I am going to talk about the things you don’t do. These are not just things that won’t help. These are things that will bring you down in local search. Search engines will actually penalise you for doing these things.

Local Organic Search Factors

Today I am going to talk about the factors that affect your local organic search. Organic search is simply when someone puts a search term into a search engine and the results come up. It is not paid advertising nor the local pack (the top 3 that appear directly under the search bar), but the general results.

Local Pack Factors

In today's video, we will talk about the 9 most important factors that will influence whether you appear in the ‘Local Pack’.

Overall Local Search Factors

Welcome to the first video in this series on the topic of Local Search. In today’s video, I will describe the eight factors that SEO experts agree are the most important when optimising for organic local search. When ‘deciding’ which results to display, search engines receive ‘signals’ about your business from wherever your business is mentioned on the internet.