Client:
Quik-Cool
Industry:
Manufacturing ; Industrial Refrigeration
Location:
Adelaide, South Australia
Technologies Used:
WordPress, Gutenberg
Website Type:
Website Redesign, Modernisation ; Ongoing Development
Live Website:
Project Overview: Quikcool
Quik-Cool is an Australian-owned manufacturer specialising in vacuum cooling, hydro cooling and post-harvest refrigeration solutions for the agricultural and food production industries.
Our relationship with Quik-Cool began in 2015 when The ICT Shak took over the hosting of their website following the acquisition of hosting clients from another provider.
At the time, the existing WordPress website was experiencing problems due to an outdated legacy page builder. What began as a hosting relationship developed into ongoing website support and development, including three website redesigns to address changing technology and business requirements.
Over the years, we have redesigned the website three times, with each update addressing different technical and business requirements.
The first priority was to restore the website and provide a reliable, professional online presence. We subsequently rebuilt the website using WPBakery, which provided greater flexibility and improved content management at the time.
More recently, the client wanted to expand the website with additional pages and content. This presented an opportunity to modernise the underlying technology rather than continue building on an older third-party page builder.
Our Solution
We undertook the latest website redesign using a modern WordPress theme and the native Gutenberg block editor, replacing WPBakery and reducing the website's reliance on third-party page-building tools.
This approach reflects our philosophy of keeping websites as streamlined, maintainable and future-ready as possible, without introducing unnecessary extensions or dependencies.
The new website provides a flexible foundation for adding product information, technical specifications, industry applications and other content as the business continues to grow.
We also refreshed the design and page layouts to provide a more modern, professional presentation of Quik-Cool's specialist cooling equipment and manufacturing expertise.
By using Gutenberg, the website is easier to update and expand without depending on a proprietary third-party page builder.
The result is a modern, flexible WordPress website that supports the business's ongoing content requirements while simplifying future maintenance and development.
What We Delivered
- Restoration and redevelopment of the original broken WordPress website
- Multiple website redesigns and technology upgrades
- Migration from WPBakery to the native WordPress Gutenberg editor
- Modern WordPress theme implementation
Mobile-responsive website design - Improved website structure and navigation
- Dedicated product and cooling technology pages
- Technical product information and specifications
- Industry applications and case studies
- Flexible content layouts for future expansion
- Reduced reliance on third-party page-building extensions
- Ongoing website development and maintenance
Key Features
- Progressive website modernisation – Three redesigns have addressed changing technology, functionality and business requirements rather than simply updating the appearance.
- Moving away from legacy page builders – The website has evolved from a broken legacy builder through WPBakery to WordPress's native Gutenberg editor.
- Reduced third-party dependencies – Using Gutenberg minimises reliance on external page-building plugins, helping simplify ongoing maintenance.
- Easier content management – The client can add and update pages using WordPress's built-in editing tools.
- Flexible website structure – The modern block-based approach provides greater flexibility for future pages, products and content.
- Specialist product presentation – Dedicated sections showcase Quik-Cool's vacuum cooling, hydro cooling and post-harvest refrigeration solutions.
- Long-term website support – Our ongoing relationship has allowed the website to evolve alongside the business rather than becoming outdated or difficult to maintain.
