Client
Tarragindi Denture Clinic
Industry
Healthcare & Allied Health
Services
Brisbane, Queensland
Technologies Used
WordPress, Gutenberg, Custom Taxonomies
Website Type:
Website Redesign, Performance Optimisation & SEO
Project Overview: Tarragindi Denture Clinic
Tarragindi Denture Clinic provides professional denture services across three South East Queensland locations, including Tarragindi, Beaudesert and Jimboomba.
When The ICT Shak took over management of the existing WordPress website, we identified several issues affecting its performance, maintainability and search engine visibility.
The website had been built using the Divi page builder and relied on several premium third-party plugins, including form and SEO extensions. Unfortunately, the necessary licences had not been transferred with the website, creating challenges for ongoing updates and maintenance.
Performance was also a concern, with some images exceeding 2MB and contributing to slow page loading.
Our initial work focused on improving the existing website's SEO, content and technical performance. However, it became clear that a more comprehensive rebuild would provide a better long-term solution.
Our Solution
We undertook a complete WordPress theme and page builder rebuild, removing Divi and replacing it with a lightweight child theme using the native WordPress Gutenberg block editor.
This approach aligns with our philosophy of minimising reliance on unnecessary third-party plugins and page builders, creating websites that are easier to maintain, update and develop over time.
We optimised images, improved the website structure and refined the presentation of the clinic's services and locations to make information easier for prospective patients to find.
We also developed a custom taxonomy-based FAQ system, allowing frequently asked questions to be organised and managed efficiently without relying on additional page-building extensions.
Alongside the rebuild, we continued providing ongoing SEO services, improving website content, technical optimisation and local search visibility.
The result is a faster, more streamlined WordPress website that is easier to manage and provides a stronger foundation for ongoing search engine optimisation and patient enquiries.
What We Delivered
- Complete WordPress website redesign and rebuild
- Removal of the Divi page builder
- Lightweight WordPress child theme using Gutenberg
- Reduced reliance on premium third-party extensions
- Image optimisation and performance improvements
- Mobile-responsive website layouts
- Improved service and location page structure
- Custom FAQ taxonomy and content management
- Technical and on-page SEO improvements
- Ongoing local search engine optimisation
- Google Search Console monitoring and reporting
- Improved patient enquiry and appointment pathways
- Ongoing website maintenance and support
Key Features
- Modern WordPress Architecture – Replacing Divi with Gutenberg provides a streamlined website that is easier to maintain and update.
- Reduced Third-Party Dependencies – Removing unnecessary page builder functionality and reviewing plugin requirements helps simplify long-term website management.
- Improved Website Performance – Image optimisation and a lightweight theme address issues that previously contributed to slow loading.
- Custom FAQ Management – A purpose-built taxonomy allows frequently asked questions to be organised and maintained efficiently.
- Improved Search Engine Accessibility – Cleaner page structures and technical SEO improvements support more effective crawling and indexing.
- Local SEO Focus – Dedicated service and location content helps connect the clinic with patients searching for denture services.
- Conversion-Focused Design – Clearer navigation, service information and appointment options make it easier for visitors to enquire.
