When a business chooses or evaluates a web design company to develop their website, they go through a series of meetings and proposals, finally allowing them to visualize a common ground on choosing the agency they would like to hire. This results in the web design agency demonstrating their best work, along with choices of on the CMS to use. However, what often gets missed out is the choice of a how to manage their website.
As a small business, when you receive your bright new website from an agency, everything seems good and ready to go. The SEO is on track and the content looks promising, geared towards offering good search engine results. The performance seems good too. Then after a while, you want to make some alterations to the content or add a new page. Now, you are left on your own. This is exactly where you need a managed website service that does all the work for you instead of you having to worry about a thousand things happening to your website. Spend your time managing your business, while the agency takes care of your company’s website.
So, what exactly can a managed website service help small businesses achieve?
Benefits of Managed Web Services for Small Businesses
Managed website providers manage everything on a specific hosting account and website including meta tag optimization, HTML code, software updates, database and CMS management and SEO tasks. They also take care of the security of software and websites. Here are some advantages of managed web services for small businesses:
In a managed website service, the web developers collaborate with you and work alongside to design appropriate content that will relay the required information to your consumers. High-quality content is extremely important for your website to succeed and step up the search engine ranking ladder. Moreover, managed services pave the way for easy content alterations as well.
In managed services, you get to connect with a varied team of experts who are available to help you meet your business needs and back its online growth. Basically, it poses as a one-stop solution for all your web needs and penetrates every layer of the company website to offer uniform and quality service.
The design of a business website needs to be constantly updated to ensure that it does not miss out on the trends or lose its charm. Using managed website services allows you to refrain from using prefabricated designs. You can have our website designed and presented as per the needs of your business and customize it accordingly in the future. The best part? You do not need to do it on your own.
SEO is undoubtedly one of the most vital aspects of digital marketing for businesses in recent times. The game is all about higher rankings and better visibility. Managed services analyse and monitor the presence of your business and watch out for any form of improvement in the SEO. This ensures that you are always ahead of your competitors and have greater recognition.
Backup and Uptime
A managed website service takes care of all the heavy lifting for you to make sure that the web presence of your business stays operational and online. Necessary steps are taken to ensure that no valuable data is lost. It becomes extremely easy to monitor the security of your business’s online web presence.
Some additional services that you can avail through managed website services include:
- Researching keywords
- Creating related content
- Rewording website content
- Optimising the website for search
- Monitoring and fixing website errors and server errors
- Checking that the site speed stays optimal
- All cms and related extension updates
- Managed offsite backlinks
Having said that, it is important that you opt for a locally based managed website service for your business, especially when it is a developing or small business. There is no doubt about the fact that you can come across several good website hosting providers in the market, but before you go seeking for the largest and the most expensive one, try going local first.
Why Go for Locally Managed Website Services?
One of the prime reasons to opt for locally managed website services is that it provides you with an intense sense of support. Local services have a personalized touch to the customer service they offer. In fact, with a local service, you are just a phone call away from the local provider. This saves you both time and money as a small business owner and relieves you from the hassle of having to deal with a major hosting company.
However, that is not all. There are a number of other benefits that you can obtain from a local service. Here are a few:
When you speak of vulnerability, it is not just limited to your website, but your business as well. A locally managed website service provider takes your online and website security issues quite seriously, due to the proximity of location. You tend to get a quicker resolution to your security issues as compared to the ones provided by a major solution provider handling thousands of clients. So, with local services, you can expect your website to back on track.
Fast Loading Time
The speed of your website is extremely vital. According to research, visitors usually check out of a site that takes over 3 seconds to get loaded. The distance that the website data has to travel has an impact on its speed. Thus, local customers, closer to your server have a better experience with high-speed loading functionality.
Better Rankings in Search Engine Results
When you run a small business, taking service from a local service provider can greatly boost your search engine rankings on Google. In fact, Google itself makes use of the IP address to get a better idea of your content. You can see it for yourself when you search for a service online, most results are from areas in your vicinity. Your business can highly benefit from SEO advantages like this when you choose a locally managed website service provider.
As consumers, we always want to get what we pay for and this applies to your web hosting as well. However, with local website service providers, there is always a chance of you getting to avail quality products at reasonable rates as compared to the big names that have a huge client base. A locally managed website service provider will always be cautious of maintaining its business and image in the area and thus, offer quality service. Budget is always a constraint for small businesses. So, saving a few bucks might be a great idea.
Locally managed website services save small businesses both time and money. Going “managed” helps you back your data efficiently and provides measures to measures for loss of data. If you are looking for a flexible supple approach to web hosting, locally managed web services is the way to go about it.