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Digital Marketing


Small Business SEO Coaching

Suitable for the small business owner, learn the basics of SEO and how to optimise your website with researched keywords.

Small business SEO is not rocket science. It is about giving your users the best result for their search term. And making sure that the search engines know which is the best search term for each page on your website.

It seems Google is always changing the rules, but every change they make is to achieve a better, more relevant search result for the searcher, offering them the best user-experience. So if your website is not mobile friendly then it won't come up in Google mobile search. Or if you are a local plumber in Brisbane, you won't come up in searches for "Adelaide Plumber".

So how does Google know what the page is about. Recent developments in AI (Artificial Intelligence) allows the Google's search bots to determine the "topic" of a web page as it is being crawled, and it them indexes that page for keywords related to that topic.

The introduction of Local Search has made it even easier for small local businesses to achieve good page rankings within their service area, as Google takes the location of the searcher into account when serving search results.

Our small business SEO Coaching packages, bundled with a comprehensive website analysis and strategy will get you started in managing your SEO in-house.

Learn the basics of Local SEO, including on-site and off-site search optimisation. What keywords are and how to use them to optimise your website.

Small Business SEO ( 5 hour package):

  • One hour training session on Basic SEO covering
    • what is SEO
    • basic factors of SEO
    • keyword selection tools
  • Two hour website maintenance
    • applying SEO to existing website (if accessible) and
    • installation of Google analytics
  • One hour training session
    • analysing ROI (return on investment) with Google Analytics
    • review of keywords
  • One hour training session
    • the key components to Local Search
    • how to leverage Local Search

Contact us today to talk about your training options.