Do I need a full mix of different digital marketing services?

Whether you need a full mix of digital marketing campaigns and services depends on several factors.  

Do you want long term or short-term results, is it something you want to set and forget, or are you happy to be involved on a daily or weekly basis.  

By combining Google ads and Bing Adverts with Local Search optimisation you are getting an initial boost in traffic while building the organic traffic.