Digital marketing may seem like the perfect solution for businesses of all sizes, but there are some drawbacks that you should be aware of before you dive in.

Here are four of the biggest disadvantages of digital marketing:

Skills and Training 

In a world where technology is constantly evolving, digital marketing can be difficult to keep up with. This is why you will need to ensure that your staff has the right knowledge and expertise to carry out digital marketing with success. Tools, platforms and trends change rapidly and it's vital that you keep up-to-date. You need to be tech savvy in order to succeed in digital marketing, you need to be comfortable with the latest technology. This means being able to use a variety of digital tools and platforms, and knowing how to navigate them. If you're not comfortable with technology, you'll likely find digital marketing quite daunting.

Time consuming 

Tasks such as optimising online advertising campaigns and creating marketing content can take up a lot of time. It's important to measure your results to ensure a return-on-investment. Digital marketing requires a significant investment of time. From creating and managing your website and social media accounts to developing and executing digital marketing campaigns, there's a lot to do. If you're not prepared to invest the time, you may find yourself quickly becoming overwhelmed.

High competition

While you can reach a global audience with digital marketing, you are also up against global competition. It can be a challenge to stand out against competitors and to grab attention among the many messages aimed at consumers online. Because digital marketing is so effective, the competition for attention online is fierce. It is also very easy to make mistakes. With so many different channels and strategies to keep track of, it’s easy to overlook something or make a mistake that can cost you money. If you're not prepared to stand out from the crowd, you may find your digital marketing efforts falling flat.

Complaints and Feedback

Digital marketing can be quite complicated. Because it uses a lot of platforms, it can receive both positive and negative results. Any negative feedback or criticism of your brand is can be visible to your audience through social media and review websites. Carrying out effective customer service online can be challenging. Negative comments or failure to respond effectively to it can damage your brand reputation.

Wanting to get started with your digital marketing campaign but you got no skills? Get started with us. We manage all types of digital marketing promotions for businesses. Tell us how you would like your business to be promoted and we will do the work for you. Contact us now and let’s get your business on the top.

If you're considering venturing into digital marketing, it's important to weigh the pros and cons carefully. While digital marketing can be an extremely effective way to promote your business, it's not right for everyone. Be sure to consider the disadvantages before making any decisions.

We specialise in helping businesses with their local search engine optimisation

Find out how your business is ranking in your Local Area

tick boxLocal Search Rankings
tick boxLocal Listings
tick boxReviews
tick boxOn-site Search Engine Optimisation
tick boxSocial Media

Local SEO Checkup

ict badge orange


Take it to the next step....

Businesses, like people, come in all shapes and sizes

It is important to us that services we offer you, fit your business model, budget and can grow with your business.

Talk to us to find the right solution for you.

Contact Us

Click through to our contact form to get in touch.

Call us on  07 3103 3133

Business hours 9:00 am to 5:00 pm, Monday to Friday.

If calling from overseas, please use +61 7 3103 3133.

Chat with us

Send us a message through Facebook Messenger

Send us an Email

You can send us an email and we will get back to you by the next working day.This email address is being protected from spambots. You need JavaScript enabled to view it.

Come and See Us

Conveniently located in Birkdale, by appointment only.

website map

Full Service Web Design Agency in Brisbane

Building websites since 2009, the experienced team of web designers support business owners