What Topics Do You Cover in Coaching?

In our coaching session, we will cover whatever is required by the client in relation to their website and internet strategy. Our coaching sessions are more technical than theoretical and involve hands on coaching and support.

Ideally, we like to develop a web strategy first to ensure that the client has a good strong approach to proceed, however this is not always required. As part of the coaching, we will look at reports to determine if the client is progressing in the direction they wish and steer them with good technical know-how to be able to achieve their strategy. Topic we can cover include:

  • On your website
    o How do I make changes to my website?
    o How do I manage the images on my website?
    o How to make my content more readable for the web?
    o How do I add links in my website?
  • How to read ROI through
    o Google analytics
    o Webmaster tools
    o Social media insights
  • How to SEO optimise their website including
    o A good navigational structure
    o Metatags
    o Error checking
    o Creating and sitemaps for fast indexing
    o Content review
  • Social Media
    o How to use HootSuite for easy social media management
    o How to develop social media plan
    o How to increase conversions through your social media