Advertising management and larger SEO campaigns are not included by default within the Web Care Packages, however they can be added as structured add-ons for selected packages. We only offer these add-ons to clients who are already on a Web Care Package because full control of the website is essential to achieving reliable, measurable results.
Paid advertising and comprehensive SEO campaigns rely heavily on what happens on the website itself. Landing page structure, website speed, technical stability, tracking accuracy, form reliability, content hierarchy, and conversion paths all directly affect performance. When The ICT Shak manages the website through a Web Care Package, we can confidently implement, test, and optimise these elements without delays, conflicts, or third-party limitations.
Advertising add-ons may include Google Ads or other paid campaigns where appropriate. SEO add-ons may include technical SEO improvements, metadata optimisation, internal linking enhancements, structured data, performance optimisation, and on-site refinements that support long-term visibility. These are delivered in a controlled, staged way rather than as open-ended promises.
We do not offer advertising or large SEO campaigns independently of Web Care because fragmented responsibility often leads to poor outcomes. When multiple providers are involved, issues such as broken forms, slow pages, or technical errors can undermine results while accountability becomes unclear. By requiring an active Web Care Package, we ensure the website foundation is sound before driving traffic to it.
For businesses on Growth or Performance packages, these add-ons can be discussed and scoped based on readiness, goals, and budget. Performance clients, in particular, benefit from this model because their package is designed around measurable growth, lead tracking, and ongoing optimisation.
This approach protects your investment by ensuring that any advertising or SEO spend is supported by a well-managed, stable website. Rather than selling traffic in isolation, The ICT Shak focuses on outcomes, accountability, and sustainable digital performance.
