Client
BayCity Estate Agents
Industry
Real Estate
Services
Web Design
Technologies
WordPress
Project Summary
A local real estate agent approached us while transitioning from a national real estate franchise model to an independent real estate agency. This shift required a full rebrand and a new digital presence that reflected their independence, local focus, and unique market positioning.
Their existing website was tied to the national brand and no longer aligned with the direction of the business. As a local digital marketing company and web developer, we were engaged to design and build a new WordPress website that supported the rebrand and gave the agency full control over their online presence, while maintaining seamless access to live property listings.
What We Delivered
- A fully customised WordPress website supporting the new independent brand
- REAXML integration to automatically display property listings
- Custom-built enquiry forms for property and general enquiries
- Google Analytics installation for website and performance tracking
Key Features
- Bespoke WordPress theme designed to reflect the new independent brand
- Automated property listings synced directly to the website via REAXML
- Clean, user-friendly property layouts with clear enquiry pathways
- Integrated lead capture forms to streamline enquiries
- Website analytics providing insight into user behaviour and performance
- A scalable platform that supports long-term growth as an independent agency
