In today's competitive market, businesses are making substantial investments in content marketing for good reasons. It not just builds trust amongst your target audience but also generates leads and cultivates customer loyalty.
This is one of the digital marketing tactics that deliver resounding success to businesses. Content marketing helps to evolve what your target audience or customers are expecting from your brand.
According to recent studies, about 91% of B2B companies and 86% of B2C companies across the globe are making use of content marketing to strengthen their brand presence. Considered to be one of the most effective techniques to grow audience engagement and boost sales, content marketing is a method that requires proper planning and expertise. Thus, if you are new to this technique and want to develop a strong brand presence, you make take the help of Content Studio for content creation, management, promotion, strategy and measurement.
What is Content Studio
Content Studio is a cloud-based platform that allows you to create, promote and publish the best content for your target audience. Apart from helping you with content marketing, this powerful tool manages social media handles for brands, marketers, startups and agencies. Content Studio is an integrated tool for composing and sharing the best quality content consistently to improve your brand's reach.
Content Studio is one of the most effective content marketing tools for small or midsize businesses and newbie entrepreneurs. Apart from managing your content, this cloud-based platform allows you to manage multiple accounts, collaborate with multi-users, schedule your posts and monitor your social media performance. With Content Studio, you can manage your multiple social media handles more efficiently. This tool comes with a built-in composer that allows you to compose customised content for multiple social media accounts.
Content Studio is a multi-use tool that enables you to discover trending content and create strong content so that your audience trusts you. In today's digital age, high-quality content is one of the most important assets of your business. So, with this tool, you can create a positive experience for both your potential and existing customers and compel them to stick around longer. With trendy and relevant content, you can even enhance your social media followers. Thus, Content Studio helps your business to have better traction on social media as well.
Why Use Content Studio
Content Studio comes with all the features that are necessary for content marketing operations. From discovering the right content for your business and collaborating with different teams to scheduling content, analysing social and blogging channels, Content Studio is a one-stop solution for all your content marketing needs. Here, we are enlisting a few features so that you understand this tool better.
Content Discovery and Insights
Content Studio comes with a discovery engine that keeps businesses updated with content suggestions. With this feature, you can discover the most relevant and trending content for your brand. Here, the discovery engine pulls data from the platform's massive database or your own personalised collection of sources. The tool also helps you with valuable insights for the topics you want to publish. This enables you to optimise your content marketing strategy for better results.
Multi-Channel Composer
The tool has an intuitive editor that allows you to create high-quality, fresh content for your website, blogging channels and social media handles. With Content Studio, you can embed relevant content from your preferred sources and collaborate with your team or client while composing content. This cloud-based tool enables you to make your content SEO optimised. Content Studio is considered to be a useful platform for editing images, learning about trending hashtags, managing UTM and so on.
Planner and Calendar
Content Studio allows you to organise your content workflow by letting you collaborate with your team members. With this tool, you can plan out your campaigns easily and efficiently with an interactive calendar. With Content Studio, you can now plan, compose, approve and schedule your pieces of content from one single platform. This is a powerful tool that gives you complete control over your content for all marketing channels.
Automation Recipes
Content Studio provides its users with step by step templates. With a variety of templates available on the platform, you can even choose the relevant one and set up automation campaigns more easily. It allows you to choose, frame and publish targeted content according to your business needs. Content Studio comes along with inbuilt automation recipes that help you to find and plan a solid content marketing strategy relevant to your niche and interests.
Analytics and Reporting
The analytics section of the Content Studio enables you to get in-depth insights into the performance of the content marketing campaigns across different platforms. This feature helps users understand all the attributes of engagement like posts, comments. likes, shares, and so on. With this, you can gather data of a specific time period. It lets you understand the loopholes of your content marketing strategy and improve them for better engagement and leads.
The best part with Content Studio is that you can integrate this cloud-based tool with other digital marketing tools like Pixabay, Giphy, Chimp Rewriter and so on. It synchronises with your WordPress posts and category information and updates the WordPress data to make content more impactful. The pricing of this platform starts at $49.00 per month and is helpful for businesses of all sizes and types.
