We are in the decade of experts.

When being told how to market ourselves, we are often told to "position ourselves as an expert in our field". But what defines someone as an expert.

The oxford dictionary states the definition of an expert as:

"a person who is very knowledgeable about or skilful in a particular area"

what makes an expert

But this definition doesn't define what "very knowledgeable" is. Is it someone that has learnt about the area at university, or someone that has practiced in the area for many years? Is it someone that has read a book about a subject, or completed a short course and then has labeled themselves as an expert?

In these days of ghost writing and an endless supply of outsourcing company's, online, anyone can appear to be an expert online. We all know we can buy 100 articles for less than $100 from a guy in the Philippines or India, and then add them to our blog posts or even submit them for publication in print.

When choosing your expert, the key is independent investigation. 

Ask questions. Let your final decision be result driven not on marketing glitz. Pick up the phone and talk to them, and talk to their other clients.

But best of all. Ask your friends, your business partners and your customers who they use and trust.

The ICT Shak specialises in web solutions and we are happy to assist you in finding the right online solution for your business.




Take it to the next step....

Businesses, like people, come in all shapes and sizes

It is important to us that services we offer you, fit your business model, budget and can grow with your business.

Talk to us to find the right solution for you.

Contact Us

Click through to our contact form to get in touch.

Call us on  07 3103 3133

Business hours 9:00 am to 5:00 pm, Monday to Friday.

If calling from overseas, please use +61 7 3103 3133.

Chat with us

Send us a message through Facebook Messenger


Send us an Email

You can send us an email and we will get back to you by the next working day.This email address is being protected from spambots. You need JavaScript enabled to view it.

Come and See Us

Conveniently located in Birkdale, by appointment only.

website map

Full Service web Design Agency in Brisbane

Building websites since 2009, the experienced team of web designers support business owners