Optimise Your Website for Your Customers, Not Google

Written by Margaret Shakibaie
Optimise Your Website For Your Customers, Not Google

In today’s net-savvy world, it is important to enhance the visibility of your website, especially on the most popular search engine, Google. However, one should not be too caught up in conforming to the metrics so that the website becomes an out-an-out automated product. After all, the ultimate target is to reach and convert customers. So the key is to optimise your website for customers, not Google.

In this respect, a structured approach can help in achieving a fully optimised business website to draw in relevant traffic and create the right impression to generate sales.

Clear Value Statement

 Visitors should be able to clearly see the benefits of visiting your website at one go, which means that the website needs to be clear and direct in its message. Unique Value Propositions like the brand name, logo, purpose, goal, benefits, terms and conditions are essential for boosting leads. Some basic guidelines include:

  • The primary target should be users and not search engines.
  • Never over-promise or deceive your website traffic.
  • Avoid all shortcuts for optimising search engine rankings.
  • It is essential for the website to be unique and deliver fresh ideas, along with a new outlook, to engage customers.

Easy Conversion

Each visitor offers a company the opportunity to convert them and bolster sales. For this, the website needs to be open and inviting.  Some easy ways to make your website more engaging for customers include:

  • Online registration and creating an account with the company by filling out online forms and providing necessary information, including phone numbers for easy communication options
  • Short contact and survey forms for customers to fill in when they visit your website

Each Main Topic With Its Own Landing Page

 Websites need to have many entrances which are only possible when each topic has its own landing page. A landing page is a static page that serves as a doorway to the website and is a great tool for driving traffic, improving SEO and building brand reputation.

This is a great way for businesses to optimise each web page and attract maximum traffic. The more the number of landing pages, the greater the number of leads.

Use Relatable Language for Users

Simple, directive and easy language is best suited for all types of websites unless they require technical terminology. Some of the easiest ways to optimise the language of the website for customers are:

  • There are keywords for all content types and it helps boost traffic for your website. Keywords are typically frequently used target words that capture the attention of users in your target market. Search engines help in filtering results based on keywords.
  • The keywords can be sentences, phrases or words but they should not be too difficult. Keywords should be simple and easy to help boost the search ranking for your website. Also, using natural language has shown results of up to 40% conversion rate.

Make the Site Mobile-Friendly

 The website should not only be fully accessible on a PC but also be mobile-friendly. This ensures access on all devices like tablets and smartphones. The wide ranging devices accessing the Internet has made mobile-friendliness an essential criterion.

Add to the Visual Appeal

This is a key element for the website. Visuals and graphics really matter a lot when it comes to generating leads and retaining customers. The website should be visually appealing to the customer. Research results show that the audience are likely to engage in a web page with more visual content than written content. The template, the font, the design and every other minute visual detail about the website should be taken into consideration for attracting and delivering a pleasant experience for customers.

Have a Fast Loading Speed

A web page in today’s market, irrespective of its industry or content, should be fast to load because the audience has become more demanding, given their easy accessibility to everything within a blink of the eye. If it takes too long for your web page to load, there are high chances of the visitor bouncing off your page onto some other similar and fast-loading site. So, it is essential to optimise the website for high-speed functionality. Studies show that a 1-second delay can cause a loss of 7% conversion.

Simple Navigation

The website should have simple headings with relevant information. This is what makes navigation easy for visitors. Using meta data with appropriate meta descriptions, titles, and keywords make it easier for users to navigate through web page content.

Correct Use of Heading

It is crucial to use proper headings such as h1, h2, h3 and more, wherever relevant. This helps in sorting the content of the web page appropriately and in successfully converting leads. It is also essential for the headings to be clear, precise and make an impact. The correct use of headings also conforms to accessibility standards.

Bottom Line

The end goal of creating and maintaining a website is to always reach out to customers, both existing and new, effectively. So, it’s important to not let the metrics of Google get in the way entirely. Remember that there are people behind the site whose aim is to contact other people - the target audience. So, at the end of the day it is created by human beings for human beings.

To make sure that your website is user-friendly and the blogs are written for an easy reading, The ICT Shak is always here at your assistance. Call (07) 3103 3133 to let us help you optimise your website for conversion.