NAP is defined as Name, Address, Phone. It is the most common way to represent a business citation online.

Today your business NAP is essential to search engines like Google, Bing, and Yahoo for good local search rankings. Your name, address and phone number citations have great importance for building domain authority by search engines for local search; they want to ensure that these are valid because a lot of people rely upon quality search results.

NAPBusiness citations are an important consideration in search engine optimization. A citation refers to any reference to your business from other websites, blogs, etc. Your business citation does not require a link to your website. These citations help search engines find and rank local businesses. You need to ensure that your listing is legitimate, consistent and if possible exactly the same throughout the web.

Here are 3 important elements in making a choice of where to add your business citation or NAP.

  1. It should be relevant to your business niche.
  2. It should be relevant to the location of your business
  3. Consider the authority of the citation source eg. and have strong domain authority.

Applying these elements will definitely boost your local citations ranking in search engines. If you're targeting a local search ranking you need to ensure that you optimize your listing using local keywords. This is why you have to include your city together with your keywords example "keyword" + "city" to target it geographically.

The phone number you use is highly significant for your local search results; it is recommended that you use only one phone number for all your listings. However, if you need to use call tracking numbers you should use a code that tells the search engines not to index it.

Consistent NAP citations are vital for local search rankings, so you have to pay attention to your business citations and NAP make it sure that they are correct for a better local search results. At The ICT Shak, we offer an initial audit of your local NAP citations and then work with you to ensure all your NAP citations are current and correct building your local search results.

Contact Us Today to discuss your local search results.

We specialise in helping businesses with their local search engine optimisation

Find out how your business is ranking in your Local Area

tick boxLocal Search Rankings
tick boxLocal Listings
tick boxReviews
tick boxOn-site Search Engine Optimisation
tick boxSocial Media

Local SEO Checkup

ict badge orange


Take it to the next step....

Businesses, like people, come in all shapes and sizes

It is important to us that services we offer you, fit your business model, budget and can grow with your business.

Talk to us to find the right solution for you.

Contact Us

Click through to our contact form to get in touch.

Call us on  07 3103 3133

Business hours 9:00 am to 5:00 pm, Monday to Friday.

If calling from overseas, please use +61 7 3103 3133.

Chat with us

Send us a message through Facebook Messenger

Send us an Email

You can send us an email and we will get back to you by the next working day.This email address is being protected from spambots. You need JavaScript enabled to view it.

Come and See Us

Conveniently located in Birkdale, by appointment only.

website map

Full Service Web Design Agency in Brisbane

Building websites since 2009, the experienced team of web designers support business owners