Search in YouTube

Written by Margaret Shakibaie

YouTube is an untapped business promotion tool within the online search industry.

Not many people realise that YouTube is the second most used search engine tool on the Internet behind Google.

Statistics show that a YouTube video on the home page of a website increases the Google ranking. But what about searches through YouTube itself.

All search engines use the same rules for search results, only the algorithms are different.

These include:

  1. Content
  2. Linking
  3. Architecture

This makes SEO much easier for YouTube videos as the actual video is not search-able. You simply add your descritpion, title and key tags, similar to the old away of adding meta tags.

A YouTube video need not be a epic movie. A simple slideshow of photos of your product, business premises or even a PowerPoint presentation converted to a video can be sufficient.

But beware, and choose a good thumb image, otherwise you could make a bad first impression of your business proving detrimental to your business.